Underwrite with KRBX

What is underwriting?

As a noncommercial, educational radio station, one of the ways Radio Boise funds its programming and general operations is through underwriting support from local businesses, foundations and corporations.

Craft your business’s image by supporting local, grassroots, independent media. Our listeners will appreciate that your support helps Radio Boise provide noncommercial, community-based radio to the Treasure Valley. Underwriting our programming will also directly associate your business with a desire to improve the quality of life in the Valley and to give a voice to those who call this area home.

Radio Boise’s brand new terrestrial broadcast is already garnering significant attention in the media and among the public. Your affiliation with Radio Boise’s emerging and increasingly important position in the local media landscape will help maintain your brand as a contemporary and committed local business.

By definition, program underwriting is a financial contribution made in support of specific programming. When providing on-air funding acknowledgments, FCC regulations require that stations like Radio Boise limit such announcements to identification purposes only. They cannot be “promotional,” but they are still effective.

Underwriting is partially tax deductible, so you get more than a good feeling. You make the most cost-effective use of your discretionary advertising dollar.

Contact Kevin Moran kmoran@radioboise.org
208.258.2072